Originally published in Bitcoin Africa

Waves African Exchange (WAXEX), a digital start-up based in Cape Town, provides the ultimate solution for business reward and loyalty programs using blockchain technology. Using blockchain as a base technology, they provide low-cost Mobile & Web payment solutions, without any additional infrastructure requirements. This, including the global reach with Trackable/Immutable and Secure transactions, are just some of the highlights of the low-entry reward services on offer.

To add to the pot, they’ve included the ability to distribute your own custom rewards tokens to WAXEX token holders at no extra cost. Consumers can now get access to an effective reward and loyalty program and enhanced mobile marketing strategies without the astronomical entry barrier, all backed by blockchain transparency.

Not to be outdone by international counterparts, WAXEX also allows the sending of promotional voucher tokens to a targeted audience. Specify existing or new customers for a targeted campaign. All of this is possible by using Waves Platforms integrated Airdrop services. This functionality has been incorporated to place local small businesses on an even footing with their international counterparts in terms of marketing strategies.

WAXEX business packages range from Basic, Standard or Customized Airdrop solutions. Businesses can also become a Featured Rewards partner and make use of their affiliate partners web development services, all easily customizable to suite.

Latest rewards partner, Real Food Factory, is integrating Incentive rewards and mobile token payments into their online store allowing easy online payments and retail purchases via QR codes.

So what innovation can clients look forward to from the Real Food Factory with their on-boarding? Incentive rewards for people with ‘RealFood Waves tokens’ include access to secret recipes, food hamper giveaways and other special discount offerings on purchases.

You can incorporate blockchain rewards and payments without any hardware requirements for your business or additional monthly costs or hefty transaction service fees.

Everything is safe and secure on the Waves Platform blockchain and payments are near instant, making use of the worlds fastest blockchain.”

It has always been a matter of time before local companies wanted in on the benefits of blockchain as a technology. Not just in relation to fast and auditable payments but also to enhance their service offering, value adds and of course bring new technology to their businesses.

The WAXEX and Real Food Factory synergy is just the first of many innovations to hit the local market but rest-assured that many others will follow in their footsteps in due course.

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